ABSTRACT
This
paper explores the impact of reading newspapers in the life of students of
University of Lagos, especially the fashion and style pages of the selected newspapers
and why they were being read by students. The Survey research method was
adopted for this study and 250 copies of questionnaires were distributed. The
number of retrieved questionnaire was 220 copies, representing 88% response
rate. Report showed that students of UNILAG attached great importance to
reading of fashion stories and styles on the pages of the selected newspapers
which are Sunday Punch, Sunday Vanguard and Sunday Sun. The result of this
research revealed that fashion page(s) on newspapers is one of the most read
contents among students, as fashion is one of the most imitated acts in the
world. The researcher however, recommends that newspaper publishers and editors
should improve on the contents of their fashion page(s) in order to attract
more readers to their publication.