ABSTRACT
This study
examined the impact of television tobacco adverts and teenage smoking habit. A
comprehensive ban on tobacco advertising, promotion and sponsorship is one of
the most effective policy measures to reduce youth tobacco use. There can be no
doubt that movies, televisions and mass media have shrunk the world akin a
global village. The pervasiveness of the moving image is so high that it now
reaches even the remotest villages the (DTH) satellite has further increased
the reach of cable television to the remotest corner. For the purpose of the
effectiveness and efficiency of result of this research. A critical review to
related literature was made. The perspectives of a number of
theoretical frameworks which were considered
in writing this paper, including
social
learning theory,
social identity theory, primary
socialization theory, social
network theory,
social bonding theory, a general theory of
deviance, the theory of reasoned
action, the theory of planned
behavior, the triadic theory
of influence, peercluster theory and social development theory.
However, only the first four of these theoretical frameworks are addressed substantially in this paper.
Quantitative research design was used in which
cross-sectional survey method was adopted while the data collection instrument
was questionnaire. It is safe to conclude from the findings of the study that
television adverts and Teenage Smoking Habits. Also, youth that die of smoking
is more than 50,000 thousand per year, so the government should take the step
of eradicating the smoking habit of youth and the media should also give way
for programs that will encourage youth from the habit of smoking while parents
should know the kind of exposure they give to their children in order to give
way for the government and media in stopping smoking habit in the society. Finally,
it is recommended to the government, parent, media and researchers that
Government should help the media in establishing a body or an agent that will
always make sure that the media did not bring out any advertisement that can
corrupt the mind of the viewers.
