ABSTRACT
The
aim of this study was to analyze the Role of Enugu State Broadcasting Service
in Conflict Resolution. (A study of Enugu North). To achieve this aim, quantitative
research design was used in which cross-sectional survey method was adopted while
the data collection instrument was questionnaire. Subjects were drawn from the
audience of Enugu North, using simple random sampling technique and purposive
sampling technique. Four research questions guided the study. A critical review
to related literature were made. Agenda setting theory is the relevant theory
that was
used to gratify the study which according to Coleman, McCombs, Shaw and
Weaver (2009,p.147), postulated that the process of presenting certain issues
frequently and prominently with the result that large segments of the public
come to perceive those issues as more important than others by the mass media. Research
findings showed that Enugu State Broadcasting Service has contributed greatly
to conflict resolution through the programmes they aired. The research also
found out that there is a high level of the state government interference in
ESBS affairs. To this end, it is recommended that the level of interference of
the state government in the affairs of ESBS should be at minimum to ensure
efficiency in their discharge of duties. Suggestion was that further
studies should be carried out on the
impact of ESBS in sustainable programmes on conflict resolution. Programmes
that aid conflict resolution should be appropriately sponsored to make for
continuity.
