ABSTRACT
This
study “Role of Public Relations on Gender Conflict Resolution. (A Study of
First Bank Nigeria Plc, Emene Branch), seeks to study the term gender conflict,
in addition to the importance and effective practice of Public Relations. It
covers the important roles which a Public Relations practitioner performs on
the Bank and also the Qualities of Public Relations practitioner. A critical
review to related literature were made. Relevant theories were used to gratify
the study, that the social responsibility theory, which was used to describe
Public Relations as social responsibilities of maintaining a good and mutual
relationship between the banker and customers and environment in which it
operates. The sample size of 171 were used using Taro Yamane formular. The
researcher made use of survey research method. The questionnaire and oral
interview was used as data collection instruments. Data were presented in
tables and a descriptive approach is adopted in analysis using chi square.
Finally, some of the recommendations made include, Public Relations
practitioners complained that management does not consult them on policy
–making plan or even inform important matters. This can be resolve if only the
management realize the important roles of the Public Relations. The management
should likewise show concern toward the effective practices of Public Relations
practitioners. When this is done we can be sine of a conducive working
environment.
