PROPOSAL / CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Eye contact and facial expressions provide
important social and emotional information. People, perhaps without consciously
doing so, probe each other's eyes and faces for positive or negative mood
signs. In some contexts, the meeting of eyes arouses strong emotions.
Eye contact is also an important element in
flirting, where it may serve to establish and gauge the other's interest in
some situations.
Mutual eye contact that signals attraction
initially begins as a brief glance and progresses into a repeated volleying of
eye contact, according to Beverly Palmer, Ph.D. and professor of psychology at
California State University, Dominguez Hills.
In the process of civil inattention, strangers in
close proximity, such as a crowd, avoid eye contact in order to help maintain
their privacy.
Therefore, newscasters adopted the use of
teleprompter in achieving an effective eye contact.
A teleprompter displays the prompts for a person
filming or telecasting a visual report with an electronic device such as a
video camera. Teleprompters are used instead of cue cards to electronically
display the text of a script or speech.
The teleprompter screen, in front of the camera
lens of a professional video camera, allows the presenter, a reporter or
speechmaker, to keep “eye contact” with the viewing audience with an open and
comfortable presence. The words on the teleprompter screen are reflected to the
presenter on a beam splitter, a clear glass.
The use of a teleprompter allows a presenter to
appear at ease and engaged with the audience. They appear more professional and
knowledgeable about their subject, not having to fumble with or refer to a
paper copy.
Cue cards are still in limited use, but they are
placed off center from the lens making the presenter to look away from the
lens, making them look distracted.
The first teleprompter was used created by Jess
Oppenheimer, producer and head writer of “I Love Lucy” in 1953. The teleprompter
was used to allow Lucille Ball and Desi Arnaz to keep in character while
presenting commercials on-camera. Several variations and improvements have been
made to Oppenheimer’s original design including autoscript prompters which
scroll at a comfortable pace based on a review of the speaker’s normal speech
pattern.
One of the best teleprompters available is the
TELMAX GS-15 Teleprompter. The quality of this teleprompter is outstanding due
to its features.
“Readable
up to 18 feet away
Fits all
tripods and camera bodies
15 inch
LCD monitor
Weighs
only 14 pounds
14” x
14” 70/30 beamsplitter glass
Vinyl
hood with wire stiffener
ZaPrompt
Pro Software
Lightweight and portable
Easy
setup and breakdown”
1.2 STATEMENT OF THE PROBLEM
Eye contact is the hallmark of television
presentation, news casting in particular as it makes newscasters to have
balance and constant eye contact.
Television media want news to be presented as if
the newscasters are reading news from hand rather than reading from script that
is why most television industries adopted the use of teleprompter to perform
the miracle of brilliancy of staffs.
To this end, want to find out the impact of
teleprompter in television news on the newscaster of NTA.
1.3 OBJECTIVES OF THE STUDY
To examine whether teleprompter improve news
presentation of NTA.
To examine if teleprompter news hold audience’s
attention more than manual news reading.
To x-ray whether news through teleprompter
influence people viewing habit.
To highlight the various challenge facing NTA
newscasters in using teleprompter.
To know if teleprompter facilitate effective eye
contact of newscaster.
To find out whether teleprompter enhance news
reading.
Does teleprompter enhance non verbal and facial
gesticulation in news presentation.
