ABSTRACT Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and yield them return...
Showing posts with label free abstract. Show all posts
Showing posts with label free abstract. Show all posts
TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RESIDENTS IN UYO
ABSTRACT Television as an audio-visual platform shows products and services as it is in a persuasive and enticing manner which placed it...
SOCIAL MEDIA AS AGENDA SETTERS IN THE 2015 GENERAL ELECTION IN NIGERIA
ABSTRACT The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- ...
SOCIAL MEDIA AND STUDENTS’ MASS MOBILIZATION IN THE 2013 UNIVERSITY ASUU STRIKE IN NIGERIA: A case study of University of Lagos
ABSTRACT The study is concerned with the social media and students’ mass mobilization in the 2013 University ASUU strike in Nigeria (A ...
IMPACT OF TOP RANK HOTELS PROFITABILITY THROUGH ADVERTISING IN NTA ENUGU
ABSTRACT This study examines the impact of top rank hotels profitability through advertising in NTA Enugu. The fact that advertising for...
IMPACT OF SOCIAL MEDIA IN LOCAL GOVERNMENT ADMINISTRATION IN NIGERIA: A CASE STUDY OF OSOGBO LOCAL GOVERNMENT
ABSTRACT This research examined the impact of social media in local government administration in Nigeria with Osogbo local government as...
CHALLENGES FACING THE MEDIA IN DISSEMINATION OF INFORMATION IN NIGERIA
ABSTRACT The study which examined the challenges facing the media in dissemination of information in Nigeria with a focus on Journalists ...
INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING PRODUCTS AND SERVICES: A STUDY OF LUX SOAP ON PEDESTRIANS IN LAGOS METROPOLIS
ABSTRACT The research examines the influence of billboard advertisement in promoting Lux Soap on pedestrians in Lagos metropolis. The cor...
ROLE OF RADIO IN PRESERVING AND MAINTAINING GBAGIR CULTURE
ABSTRACT This research work focused on evaluation of the role of radio in preserving and maintaining Gbagir culture focus on Nasarawa Br...
ROLE OF FEMALE JOURNALISTS ON NIGERIAN BROADCAST MEDIA: A CASE STUDY OF BCOS AND NTA IBADAN
ABSTRACT The research examined the “role of female journalists on Nigerian broadcast media (A case study of BCOS and NTA Ibadan). Findin...
ASSESSMENT OF INTERNET COMPETENCY AMONG STUDENTS OF TERTIARY INSTITUTIONS IN NIGERIA
ABSTRACT The internet penetration worldwide has reached over 3.4Billion with Nigeria ranked 7 th worldwide, it is on this nation that t...
THE IMPACT OF BILLBOARD POLITICAL CAMPAIGNS ON THE ELECTORATE VOTING BEHAVIOUR IN THE 2015 GENERAL ELECTION IN OSUN STATE
ABSTRACT The study examines the impact of billboard political campaigns on the electorate voting behaviour in the 2015 general election i...
COMPARATIVE ANALYSIS OF VIEWERSHIP PREFERENCE OF FOREIGN AND LOCAL TELEVISION STATIONS AMONG NIGERIAN YOUTHS
ABSTRACT The research analyzed viewership preferences of foreign and local television station among Nigerian youths. Foreign television s...
IMPACT OF ADVERTISING IN SUSTAINING THE NIGERIA MASS MEDIA INDUSTRY (A case study of OSBC and Punch Newspaper)
ABSTRACT The study examined the impact of advertising in sustaining the Nigeria mass media industry with a case study of OSBC and Pun...
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CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Many authorities have contributed ...
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ABSTRACT The cost of not proof reading or proper gatekeeping ranges from the death of the print outfit to the life of journalists, editor...
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Abstract The paper explored the role of mass media in the fight against corruption in Nigeria with a focus on the EFCC activities. With...
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CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Many scholars have contributed to the success of defining wha...
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CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY How vanquished the mankind feels in front of virus that geminates Acq...
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CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Family planning is one of the ways to control high birth rate a...
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ABSTRACT The research examined the contributions of drama programme to the prevention of Ebola disease in Nigeria. One of the means us...
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THE IMPACT OF GRAPHIC ARTS IN NEWSPAPER PUBLICATIONS: Overview of the Punch Newspaper Table of Contents Title ...
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ABSTRACT The significance of product packaging in the sale and durability of product cannot be overemphasized in this competitive market....
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PERCEPTION OF REALITY TV SHOW ON IGBENEDION UNIVERSITY STUDENTS (A case study of Big Brother Africa)ABSTRACT The research is geared towards examining the perception of Igbenedion University Students on Big Brother Africa reality show....