ABSTRACT
The
audiovisual nature of television makes it mirrors reality and is capable of
influencing the psychological perspective of children and adolescents because
children tend to cultivate what they watch in television according to Geoge
Gerbner. Base on this assertion that this research examines the effectiveness
of music in indomie noodles jingle and commercial on children consumption
habit. Survey research method was adopted with 100 children were draw from
Binta International Primary School as sample size who were between the age of
5-12. The results revealed that advertisements played a vital role in encouraging
family to list and making better choice during shopping. Similarly, the larger
percentage of children watched Indomie advert and like eaten indomie. The data were analyzed using descriptive statistics (table,
frequency and percentage method). It is recommended that advert should
be structured in such a way that will not deceive children and it should
perform the same functions as advertised to children while APCON should be
mindful of the need to protect the public from deceitful and moral
advertisements i.e advertisers should have respect for the minors by telling
the truth in their message to avoid cheating under age. 