ABSTRACT
The
study basically examined the impact of public relations on media organisations using
Osun State Broadcasting Corporation, Osogbo as a case. Therefore, public
relations has remained a powerful tool in building and maintaining mutual understanding
between the media and its various public, It also helped in building good image
and satisfy the needed information by staff and audience of OSBC on behalf of
the media. The role of public relations cannot be overlooked because a media with
bad image cannot succeed in any competitive market and as a result of this, media
and individuals are engaging the service of public relations to help build,
maintain and sustain their communication and reputation at all time. The
researcher adopted survey research method.
