ABSTRACT
The
study examined the Role of Newspaper Advertisement in an Organisation using NASCO Foods Nigeria Limited, Jos
as a case study. Newspaper advertisement is very unique because is a permanent
medium of communication and readers from all works of life who come across the
newspaper can be opportune to see the advertisement message. The researcher adopted
survey research method to elicit data from the selected respondents. The
research brings to the lime light the benefits of newspaper advertisement in an
organization, to highlight the importance of advert in business organization.
Chapter one, begins with introduction and background of the study, objectives
of the study, research questions, scope of the study, limitations of the study
and definition of the terms. Some research questions were raised which later
formed the question of the questionnaire which gave the respondents chance of
expressing their opinion on various questions. In chapter two, the history of
NASCO FOODS was traced and investigations, concept of advertising, advertising
media, significance of advertising and other related theories were revealed,
historical perspective of newspaper advertising, function and benefits of
newspaper advertising, social impact of newspaper advertising, economic impact
of advertising, NASCO FOODS historical perspective, ethnical issues in
newspaper advertising, the need for newspaper advertising regulation. Also in
the chapter the theoretical perspective on which the research work was based
was also discussed. In chapter three, the methodology with which the data
collected was highlight and discussed, the research adopted the “survey”
method, which guided it to its logical. Under this survey method people
opinions were sought using the questionnaire, the questionnaire which was
designed to seek information about the demography of the respondents and the opinion
of the respondents on each of the questions raised in the questionnaire. Also
in the chapter three, the questionnaire was designed in line with the sample
size, which was derived mathematically by using the systematic sample method.
The administrated and retrieved questionnaire paved way for analysis and
interpretation of the data. In chapter four of this study which comprises of
the respondents point of view and analysis and interpretations were given to
each of the table. The information on the table represents the views of the
respondents in the retrieved questionnaire. Also in chapter five, analysis and
discussion were made on major finds of the research work. Chapter five presents
the summary conclusion and recommendation.
