ABSTRACT
The
project work concentrated on the professional role of continuity announcer in
ensuring success of broadcast station in this jet age with a case study of
OSBC, Osogbo. The work of continuity announcer has serious impact on the
success and failure of broadcasting stations, if continuity announcer is very
effective and knows his/her onions the broadcast station will be able to
compete favourable with other rival stations but if it is the opposite the
station will surfer its consequences. Without doubt continuity announcer is the
backbone and live wire in the day to day of keeping the broadcast station on air
with meaningful programme that will prevent audience from flow-out of station
while it design programme scheduling strategies that will facilitate flow-in of
the audience other rival stations. The researcher adopted survey method coupled
with questionnaire to collect necessary data from the selected
respondents.
