ABSTRACT
Broadcasting media particularly television is one
of the major agents of socialization, education and mobilization in this
contemporary society of ours where many youths are found of enjoying one
activities or the other on television such as: sport, soap opera, eduTv like:
Who Wants to be a Millionaire, Brain Test, Quiz T.V, take a step, reality shows
among others. The core objective of the research is to investigate the role of
broadcast media on youth development using Madona University students as a case
study. Today education is not limited within teacher and classroom because
broadcast media have proved that education is really comprehensive not confined
within four walls of the classroom. However, for the purpose of this study,
survey research method was employed while 200 copies of questionnaire were
administered to 200 respondents that were drawn among Madona University
students using probability sampling techniques. Data analysis for this study is
the use of frequency and percentage with tables. Findings of the study have
shown that television has gone a long way in improving and promoting education
in Nigeria and throughout the world because of it unique advantage of
audiovisual transmission. Children ad adult find it interesting and it message
always have an indelible impact on the viewers. It is recommended that
broadcast industry should as a matter of fact create decent edutainment
programmes that will continue to promote the socio-cultural and educational
values of youths in Nigeria.
