ABSTRACT
Management is core to every
organization who is aiming at succeed whether or public organization to include
media organization. The research therefore, examines the problems and prospects
of media management in Nigeria with a case study of Osun State Broadcasting
Corporation. Survey research method is adopted while 100 copies of
questionnaire were administered to 100 respondents who were drawn using simple
random sampling technique. Data collected were analysed using frequency and
percentage method. It is safe to
conclude that OSBC managerial
approach to issues is effective, while management performance is very high.
However, in adequate freedom, poor funding, infrastructural problem and
ownership influence are some of the constraints to OSBC has the management team
are appointed by the government and subjected to the whim and caprice of the
government at the state. It is recommended that government should provide a
conducive environment and infrastructural facilities that will allow effective
media performance.
