Objectives of the Study
i. To examine whether nursing mothers in Uyo are exposing to baby formula advertisements on television.
ii. To examine whether is/are attitude(s) change in nursing mothers buying habit as a result of their expose to baby formula on TV.
iii. To ascertain when nursing mothers starts introducing baby formula to their children, if at all they use it.
iv. To examine the type of baby formula that nursing mothers in Uyo prefer to give their children.
v. To examine some of the factor(s) that is influencing nursing mothers buying habits of baby formula.
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ASSESSING THE EFFECTIVENESS OF BABY FORMULA TV ADVERTISING INFLUENCE ON THE BUYING HABITS OF NURSING MOTHERS IN UYO
ASSESSING THE EFFECTIVENESS OF BABY FORMULA TV ADVERTISING INFLUENCE ON THE BUYING HABITS OF NURSING MOTHERS IN UYO
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