ABSTRACT
The study focuses on mass media as tools for social
development with a focus on Osun State Broadcasting Corporation. Mass media is
one of the engines that propel the social development for its continuity and
realization through: Informing, entertaining, and persuading. Mass media is a
powerful tool for social change in any society. The study is anchored on
developmental media theory and cultivation. The research adopted survey
research method in carrying out the work. Simple random sampling method as a probability
technique was used in selecting one hundred (100) respondents who answered the
questions in the questionnaire out of which ninety (90) copies of
questionnaires were retrieved for analysis. The data collected were analysed
and interpreted using Descriptive Statistics (frequency and percentage).
Findings show that majority of the respondents have access to both radio and
television stations with the fact that both radio and television have brought
social change to the people through social-cultural propagation programmes. It
is recommended that media planners and those in charge of its control should
empahasis on programmes and activities that will brings about development in
terms of social, education, cultural and political matter.
