ABSTRACT
The study examined the impact of radio
on the voting behaviour of electorate in the 2014 Ekiti governorship election
with a particular focus on Ikole-Ekiti. Several efforts and empirical research
have shown that mass media most especially radio plays a significant role in
educating, enlightening, sensitizing and general mobilization of electorate for
political development. Radio is
the most effective channels of political education because it offers signal in
every nooks and crannies of society and it is very rich in educating,
enlightening, mobilizing the electorates for political participation. Survey
research method was adopted coupled with 100 copies of questionnaire that were
printed and administered to the respondents within Ikole-Ekiti and out of 100 copies
that were administered 90 copies were returned. Therefore, the data were
analyzed by using table, frequency and percentage method. It is noted that journalists should see their role in
community especially during election as vital which they must not toy with
while government should provide more freedom and security for the press to act
without fair or favour.
