ABSTRACT
The research examines the influence of billboard
advertisement in promoting Lux Soap on pedestrians in Lagos metropolis. The
core objective of the research was to find out whether billboard advertisement
influence buying habit of consumers and to what extent. Without mincing words,
it is obvious that billboard is one of the effective advertising media
especially with the introduction of digital billboard that is capable of working
like television with motion picture, sound among others. Survey research method
was adopted and 200 copies of questionnaires were administered to 200
respondents within Lagos metropolis who were selected using accidental sampling
technique. Data collected were analyzed and interpreted using table, frequency
and percentage method. It was recommended that billboard should be erected in a
strategic place with adequate monitoring to avoid been pulled down by the wind
while reasonable font and graphics should be moderately used.
