ABSTRACT
This research examined the
influence of ICT on Modern day Practice of Broadcast Journalism: An Appraisal
of MCR Unit of DRTV, Asaba Delta state. Findings shown that one of the
hallmarks of modern technology in broadcasting media is effective performance.
It is not an overstatement to say that advancement in modern technology has
revolutionalised all aspect of human society to include media practice and
Master Control Room, studio and the entire broadcast industry to a larger
extent. The usual practice of using manual or analogue equipment and devices is
now the issue of the past because today most of the activities in MCR are now
automated and more computerised or digitalized especially now that broadcast media
are now on pressure to go digital. Findings show that 22.2% of the respondents
agree that ICT has enhanced the performance of MCR Unit of DRTV to a large very
high extent. Inadequate funding accounts for 44.4% and in effective human
resources have been attributed to be major constraints to the use of
Information and Communication Technology in MCR of broadcasting station. Also,
44.4% of the respondents were of the opinion that ICT reduces stress among MCR
staff to a very high extent. Findings show that ICT has made MCR operations and
activities more effective because with the use of computer and other digital
devices media practices now automated gone are the days of manual or analogy
equipment. The study
adopted survey research method and questionnaires were administered to
respondents within the DRTV who were drawn using simple random sampling
techniques. Data collected were analysed using frequency and percentage method.
