ABSTRACT
Cultism activities have turn most of the school
into citadel of violence as many lives and property have lost and damaged.
Realizing the havoc which cultism has wrecked on both members and non-members
of the academic community, all hands must be on deck to combat the menace. It
is on this notion that the research examines the role of public relations as a
veritable tool for eradicating cultism in tertiary institution in Nigeria using
Obafemi Awolowo University Ile-Ife as a case study. In this research the Four
Models of Grunig’s and Hunt’s PR Theories was used. The research design for the
research was quantitative method with survey research method chosen. Multistage
sampling was used to select respondents within OAU with 100 copies of
questionnaires were administered to respondents while 90 copies were retrieved.
The data collected were analysed and interpreted using simple percentage and
table (Descriptive Statistics). Findings show that Public relations play its
part in curbing cultism by organizing anti-cultism workshops and lectures on
campus, erection of anti-cultism billboard in order to inform students of
dangers of being a member. It was recommended that more punishment and
sanctions should be implemented on students so as to reduce or cub the menace.
