ABSTRACT
The research is on the thrust to examine the effect of media
credibility on news consumption among civil servants in Osogbo. The research
was anchored on Perception Theory and Uses and Gratification Theory
respectively which means that civil servants in Osogbo use the media based on
their need and there was no two people that share same gratifications at all
time. Survey research method coupled with 100 copies of questionnaires were
administered to respondents in Osogbo from which 80 copies were correctly filled
and analysed using frequency and percentage tables method. Findings show that
respondents still prefer radio (28.3%) and television (36.1%) among other mass
media of communication. Majority of the respondents were heavy viewers, readers
and listeners because they spent at least 1 minute to 6 hours exposing to their
preferred medium at least on daily basis. It is recommended that media outfits
whether traditional or social media outfits should from time to time review
their contents/programmes by carrying out audience survey to know the
perception of their audience since the hallmark of a programme/contents is the
attention paid to it by the audience.
