ABSTRACT
The study examines the
influence of graphics in the newspaper publication with focus on the Punch
newspaper. Graphics plays a very prominent role in newspaper and in the print
media generally. It communicates messages even to the illiterates. For the
purpose of this paper, the researcher used survey research method while the data
collection instrument used was questionnaire in eliciting data from the respondents.
Findings show that respondents easily
remember news that is accompanied with graphics, it entices and persuades
readers to read or buy newspapers because it beautify and add aesthetic values
to the newspaper pages. Graphics also draw the attention of readers to the most
prominent news and issue especially when placed at the front page of a
newspaper while it also used to set agenda on what public will debate upon by
the day. In fact, the headline scanners and graphics scanner always find it
easy to know the most important news of the day. It is also recommended that print media should
always use only important graphics that can tell their stories with ambiguity.
