ABSTRACT
The
core objective of this research is to examine the influence of DRTV on the
voting pattern of Asaba residents particularly in the 2015 Election. It is
observed that television plays a very crucial role in Nigeria political process
and development. Through television programmes and other activities, electorate
and other stakeholders were enlightened, mobilized
and participated. It was through the television political information
such as voting method, how to dress at the polling unit, how to use PVC readers
among other things. Quantitative research
design was used in which cross-sectional survey method was adopted while the
data collection instrument was questionnaire. 150
copies of questionnaire were printed and distributed to the respondents within
DRTV areas. The data were analyzed using table, frequency and percentage
method. Findings have shown that the
role of (TV) mass media in political activities particularly in mobilizing and
educating electorate cannot be over emphasized. Mass media especially radio
provides avenue for the illiterate citizen to get information about political
activities. It was recommended that television
stations should as a matter of necessity ensure objectivity in their report and
create platform for political discussion.
