Abstract
The study x-rays the radio as a tool of diffusing agricultural innovations in Ede South local government due to the literacy level, access to radio, simplicity of the medium to the farmers in the area because one of the effective tools used in reaching out to the farmers is radio. The study was anchored on Diffusion of innovation theory and Source credibility theory respectively in justifying the significance radio in diffusing new agricultural processing, tools and other information to the rural dwellers. However, the researcher adopted survey method in carrying out this research with 120 administered questionnaires to the selected respondents within the council area via multi-stage sampling technique. The data collected were analyzed and interpreted using descriptive statistics. Findings show that the people of Ede South local government are having access to at least two (2) television stations and at least 3-4 radio stations. Larger percentage said they listen to agricultural progrommes on broadcast media to some extent. Radio and television should mobilise community to the best agriculture practices through appropriate message and information needed to boost agricultural awareness among people while it is also expected of the broadcast media translate agricultural information into users local language that farmers can digest and understand.
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Related: diffusion of innovation, agricultural innovations, medium for farmers