ABSTRACT
The
study examined the influence of photographs on the readers of the Nigerian
observer newspaper in Benin City. It is obvious that photographs play a very prominent
role in newspaper and the world of print media in general. It communicates
messages even to the illiterates. Quantitative survey research method was
adopted in which questionnaire was used as data collection instrument. Findings
have shown that a newspaper without the use of photograph will be nothing but
look like a letter or text book and such publication cannot interest readers.
Also, photographs draw the attention of the reader to the most prominent news
and issue especially when placed at the front page of a newspaper while
placement of photo are used to set agenda on what public will debate upon. It
is recommended that print media should always use only the important photo that
communicates the message in which the photo represents, and not just use any
photo.
