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IMPACT OF BREATH AWAY PROGRAMME CROSS RIVER TELEVISION PROGRAMME AS RELATED TO CHILDREN BEHAVIOUR: A study of Yakurr Local Government Area

ABSTRACT
This study examined the impact of Breath away (CRBC TV) programme as related to children behavioral problems; a study of Yakurr Local Government Area. it was conducted to know the number of children exposed to the Breath Away Programme, Cross River State Broadcasting Television. And how parents and guardians guide their children on the viewership of the programme. Quantitative research survey method was adopted in which data collection instrument used were questionnaires. It was concluded that most children in Yakurr Local Government have access to Breath-Away television programme. That Child’s social behavior is influenced by breathe-away (CRBC TV) programme. And that the more children exposed to the programmes without the parental guidance, the more the influence it would have on children. Hence if the producer of the breath-away programmes clearly state programme viewers’ rating and parental guidance, the influence of these programme will be reduced. Recommendations are that the broadcasting and media houses should take into consideration , its targeted audience before airing certain programmes. Viewers’ rating should be clearly indicated at the start of every breath-away programmes and parental guidance advised. And Parents should discipline and sensor the type of programmes their children are allowed to watch from television stations and generally.

                                                    

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