ABSTRACT
The
research examines the influence of social media on Nigerian undergraduates
dressing habit a case study of Wesley University of Science and Tech. (WUSTO)
and Obafemi Awolowo University (OAU). Social media has remained a platform for
interaction, communication, and buying and selling especially in this era where
advertisers are targeting youth everywhere including on social media and other
online platforms to facilitate online shopping and change of attitude including
pattern of fashion. Survey research
method was adopted in which 200 copies of questionnaires were administered and
192 were retrieved and analysed using frequency and percentage. Findings show
that 98% of the respondents use social media with many of them have at least 3
to 5years experience. Also, the most visited social media platform include
facebook.com, instagram.com, twitter.com and jumia.com with their engagement
dwells on information getting, chatting, making friends, buying and selling
among others. Similarly, many respondents shop online while many only imitate
fashion online. Many admitted that social media influence their pattern of
dressing because they tend to showcase quality pictures to impress friends and
family especially those they have seen long time while social media exposure
partially change their dressing styles.