ABSTRACT
The
study examined newspapers readership in Osun State with a careful look at the
patterns and challenges facing readers particularly in Osogbo metropolis. The research
focused major newspaper stands in Osogbo particularly in Oke-Fair, Old Garage,
Gbemu and Ayetoro areas respectively. The study is anchored on Agenda Setting
and Individual Difference Theory. Cross sectional survey research method is
used while 120 copies of questionnaires were administered to respondents using
quota sampling technique, out of which 108 copies were turned for analysis. The
data collected were analysed using descriptive statistics (frequency and
percentage method). Findings show that majority of respondents pay attention to
political, security, terrorism, sports and business matters more than any other
items in the newspapers. Also, majority of the respondents do pay token between
20-100 to read as many newspaper free as possible with only few actually buying
the copy. The challenge attributed to free reading is fund to buy newspaper
everyday. It is recommended that newspaper salary of workers and pay as at when
due.
