ABSTRACT
This study examined the role of public
relations in a manufacturing organization. The core objective of the public
relations is to establish and maintain mutual understanding between an organization
and its various publics. It was observed that
in so many organizations, management neither recognize nor appreciate public
relations efforts in Nigeria. Survey research method was adopted in which data
collection instrument was questionnaire. It was revealed from the findings that
public relations is an essential ingredient for the growth and success of an
organization. It was also discovered that public relations differ from
advertisement and propaganda because public relations aim at deserving, acquiring
and reaching a good reputation and image for an organization. it is recommended
that public relations person should ensure that the image of the organization should
be his major priority because the image is the company.
