ABSTRACT
This
research examined the influence of
digitalization on broadcasting media using a case study of African Independent
Television (AIT). Findings have shown that one of the hallmarks of
digitalization of broadcasting media is access to multiple of channels by
audience. It is of note that before the advent of digitalization majority of
the people can only access between 1-2 channels but now with the help of DSTV,
StarTime, GOTV and others more than 70 channels both local and foreign channel
can be accessed even in the remote locations
through either a dish or indoor decoder. Similarly, subscription fee, epileptic
power supply and other factors has been attributed to some of the challenges
facing digitalization among the people. However, question now is when will
Nigerian broadcasting media move total from analogue to digital transmission.
The survey research method was used while some questionnaires were administered
to the respondents TV audience and AIT.
