ABSTRACT
The
study the Impact of Colour Combination in Newspaper Design and Makeup. (A case
study the Punch newspaper). Colour is one of the most powerful tools available
to graphic communicators second only to words. Colour helps to draw the
attention of the readers to some important stories apart from its potential to
add aesthetic quality to the magazine pages. Every day you are surrounded by a
world of color. Since infancy, it has
influenced your thoughts, actions, emotions and reactions. Color can say
“stop,” it can say “go,” it can say “slow down.” It can be bright or dull, cold
or romantic, eye-catching or mind-numbing—and it has many names and forms.
“Working successfully with color requires both emotion and knowledge,” says
Luke. And though one aspect is not necessarily more significant than the other,
having a more extensive knowledge of color and how it works allows for better
appreciation of the complexity and importance of the color you work with every
day. However, it is obvious that colour combination plays a very prominent role
in newspaper and the world of print media in general. Also, colour draw the
attention of the reader to the most prominent news and issue especially when
creatively combined at the front page of a newspaper. In fact the headline
scanners and photo scanner always find it easy to know the most important news
of the day. Without messing word, colour combination has improved the qualities of Newspapers and
other print media in Nigeria. A critical review to related literature was made.
Quantitative research design was used in which cross-sectional survey method
was adopted while the data collection instrument was questionnaire. It is
obviously cleared from the findings of this study that the use of different
colours play a very prominent role in newspaper/magazine and the world of print
in general. Finally, recommended: print media should always use only colour
that can blend with the photo and text and denote the content of the message in
the newspaper. Newspaper /Magazine page planner and designer should learning
better colour combination to add aesthetic value to the pages.
