ABSTRACT
The
study examined the Impact of Mass Media on Universal Basic Education with Ede
North Local Government as a case study. Mass media especially television and
radio have been major agents of socialization in society through some
educational programmes like Who Wants to be a Millionaire, Brain Test, Quiz
T.V, Debate and many more apart from paying attention to government and non
governmental educational organization like Universal basic Education. Today
education is not limited within teacher and taught without social environment
and mass media is one such potent force in the social environment of education.
Mass media prove that education is really comprehensive not confined within
four walls of the classroom really, television as the educational medium for
the mass and mass education. However, for the purpose of this study, critical
review to related literature was made. Relevant theory which was used to
gratify the study was the uses and gratifications theory, which was stipulated
that people seek out and use the media in different ways, there is no
uniformity in the way individuals perceive the media, in how they use it, how
long and for what reason they use the media. Quantitative research design was
used in which cross-sectional survey method was adopted while the data
collection instrument was questionnaire. Findings of the study showed that it
is obvious that television has gone a long way in improving and promoting
education in Nigeria and through out the world because of its unique advantage
of transmitting in audiovisual. Children ad adult find it interesting and it
message always have an indelible impact on the viewers. The assertion that
“seeing is believing” is very suitable to describe television message. People
tend to believe what they see than what they listen to on radio. It is
therefore recommended that television industry should as a matter of fact
create some decent educative programmes that will continue to promote the
educational values of Nigeria. Suggestions for Further Studies include, that
the role of mass media in educating students of higher institution. And
appraising the impact of television on youth development.
