ABSTRACT
The
topic of this research is Analysis of the Impact of Effective Communication in
Increasing Organizational Productivity. A case study of the Nigerian Breweries
Plc, Amaeke, Ngwo, Enugu, Enugu State. The researcher used survey design for
the study. The population of the study was eight hundred and ninety-nine (899)
employee of the company, with sample size of one hundred and thirty-three
(133). The researcher used both the primary and secondary sources of data in
the course of the study. The primary data were collected through the instrument
of questionnaire and observation. The secondary data were collected from text
books, journals, magazine, newspapers, and libraries. The research finding
revealed that communication breakdown has effect in the management of an
organization which results in low productivity. The researcher recommended
among other management should continue to keep in touch with the workers on new
development in the organization.
