ABSTRACT
The
major thrust of this work is to examine the role of advertising on the
production line of an organization with a case study of Cadbury Bournvita. It
is noted that almost all the available media especially television and internet
are used frequently by the organization to persuade and convey its advert
messages to their targeted audience. The quality of audiovisual possessed by
the television placed it over other media as message can be seen and this
agreed with the popular assertion that “see is believing”. This work was
divided into five chapters. Quantitative
research design was used in which cross-sectional survey method was adopted
while the data collection instrument was questionnaire, 100 copies of
questionnaires were administered to respondents within Cadbury Nigeria Plc.
Lagos. It is clear that advertisement of bournvita has increased the sales
volume of the company. It is recommended that Cadbury company should adopt the
use of indigenous language, celebrities and novelty strategy when planning its
advertising campaign. While Cadbury is also expected to moderate its price in
order to make common men to purchase the product rather than going for the
rival Nestle Milo.
