ABSTRACT
The
significance of product packaging in the sale and durability of product cannot
be overemphasized in this competitive market. The research examines the
influence of product packaging on consumers’ patronage of Indomie noodles. The
research used quantitative research with survey method while questionnaire was
used as data collection instrument. 100 respondents that were selected from the
total population within Asaba Metropolis using non-probability method because
of its convenience, respondents were selected purposively using accidental
sampling method. It is shown from the findings that respondents retained and
remembered Indomie noodles product easily through its product packaging. It is
recommended that manufacturers should use relevant colour and typography in a
simple but detailed manner to depict what the contents is all about while
suitable container should be adopted as well.
