Abstract
Several efforts and empirical researches have shown
that mass media most especially radio plays a significant role in educating, enlightening,
sensitizing and mobilizing the electorate for electioneering. It is on this
believe that the study examines the role of radio in mobilizing electorates for
the 2015 General Elections with a particular focus on Ogbia Local Government of
Balyesa. Radio is the most effective channels of
political education because it offers signal to every nooks and crannies of
society and it is very rich in educating, enlightening, mobilizing the
electorates for political participation. Quantitative research design
was used in which cross-sectional survey method was adopted while the data
collection instrument was questionnaire. However, out
of 100 copies of questionnaire that were administered, 90 copies were returned
for analysis. The Agenda Setting theory was used to explain and linked
the research with what radio does in our society by telling us what to think
about via repeated news coverage. The research recommended that journalists
should see their role in community especially during election as vital which they
must not toy with while government should provide more freedom and security for
the press to act without fair or favour.
