ABSTRACT
In
the dawn of this millennium where communication technologies have taken new and
intriguing dimensions, television programmes have taken communication even to a
much fascinating plane. The television has made it possible to receive and send
information to and from far flung places with the speed of lightening. This
study which centres on the effects of ABS television business link programme on
the commercial activities of Awka residents at Awka metropolis examined the
negative and positive effects of the television programme on the commercial
activities of Awka residents. Research methodology used in gathering data and
information for the study is questionnaire, presentation of data analysis,
testing of hypotheses along with result discussions. The findings revealed that
there is a high level of success by the ABS television business link in
impacting the desired change in Awka residents and that Awka residents expose
themselves to ABS television business link. It recommended that the Government
should ensure that ABS television reach those who outside the state so that
they can also benefit from it.
