Abstract
The
aim of this study was to analyze the impact of "ka oha malu" Radio
Nigeria, Enugu phone in programme on residents of Enugu urban. To achieve this,
survey research method was used. Subjects were drawn from Enugu urban, using
simple random sampling and purposive sampling. Three research questions guided
the study. Research findings showed that a great number of respondents in Enugu
urban listens to "ka oh malu". To this end, the researcher
recommended that attention should be paid towards packaging of phone in
programme which will serve as a means of audiences’ participation as this will
encourage listeners to participate fully.
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Related: ka oha malu radio
programme, phone -in programme