Abstract
The
study examined the impact of television broadcasting on electioneering
campaigns. The facts that mass media plays a vital role in the development
process of a country is not a gainsaying. The mass media generally regarded as
a channel of communication that is capable of reaching heterogeneous audience
simultaneously with uniform message. The mass media also has the capability to
create awareness and knowledge about issues of national interest especially campaigns
of politicians. Survey method was adopted coupled with distribution of
questionnaire; the data collected through questionnaire was analyzed with
arithmetic table and simple percentage using statistical Package for social
sciences (SPSS). Total numbers of questionnaire released was 225. A total
number of 206 administered questionnaires were retrieved from the field while
19 missed. Hence, findings showed that the mass media especially the television
stations have been fair in giving equal media coverage to political parties to
candidate. It is therefore recommended that since it has been discovered that
there is a direct relationship between media coverage and elections result, the
mass media should endeavor to give equal media coverage to political parties
and their candidates. In other word, the mass media should allow political
parties and their candidates a level playing for their campaign.
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Related: television broadcasting, electioneering
campaigns, media and politics