ABSTRACT
Physical distribution channels has created a
created a great impact by bridging the gap between the producers and the final
consumers. The inability of farmers to effectively reach out to distance
markets and most final consumers with their agricultural products have resulted
to waste of resources in Boki local government area. The main objective of the
study is to find how best to market agricultural products in the area. Primary
and secondary data were collected through the use of questionnaires and documented
materials respectively. The population of the study was 227,400, while the
sample size was 399. Chi-square test statistics was used to test the high
hypotheses. Among the findings of the study; in effective and high cost of
transportation, lack of storage facilities and basic infrastructure hindered
the marketing of agricultural products in the area. The researcher thus
recommended the provision of basic infrastructure like accessible road, storage
facilities and improved transport system among others to assist in improving
the marketing of agricultural products in the area.
