ABSTRACT
The
aim of this study is to investigate Audience perception on coverage of
political news programmes of Africa independent Television (AIT) in Enugu
metropolis Enugu state. Three research questions guided the study. The data of
this study were gathered through various Likert scale questionnaire.
Statistical analyses of data collected were performed using, frequency
distribution, percentages, and tables. A total of 400 copies of the
questionnaire were distributed. The number of retrieved questionnaire was 280,
representing 70% response rate. Results showed that audience attach importance
to the status and pedigree of African Independent Television (AIT) hence
influences their perception and believes and in the way they react to certain
issues of life and act as a watchdog over the government. Finally the survey
revealed that African Independent Television (AIT) political news coverage is
of good quality, timely, precise and detailed political news programs. The
researcher recommends that since the primary purpose of the media is to inform
the public then media houses should ensure that contents of their news are
absolutely free from bias, factual and relevant to the larger society.
