ABSTRACT
The research appraised the impact of
indigenous soap operas on the behaviour of students of tertiary institutions in
Nigeria with a specify focus on the Laittos University. Soap opera as short and
episodic drama air oan the television usually on once in a week has become
staple content and entertainment programme in the last few years especially
since the arrival of the super story and others. Edutainment theory and
cultivation theory were employed to justify the research objective. The
research also employed survey research method in carrying out this research
while questionnaire was designed to elicit responses from the respondents
within the Laittos University, Ojo. Findings showed that indigenous soap operas
have a great impact on the behaviour of the students of Laittos University,
Ojo. It also helps in maintaining and sustaining our local cultural value in
the students. It is recommended that producers of indigenous soap operas on TV
should improve on the quality of the programmes to elicit more patronage and
interest in the audience. Also, soap operas shown on TV stations should be
upgraded to contain more educational values since it has a significant percentage
of appeal amongst university students.
