Abstract
Western states like US, France, UK, etc are
technological developed particularly in television and motion programmes this
made them dominate other developing nations which include Nigeria as a a result
Nigerians
portray Western cultures and
values cultivated through the media. On this thrust that the
research examine the effect
of cable tv service on cultural imperialism with a
study of Osun State Polytechnic Students
and that is why research is anchored on cultural imperialism theory. Survey
research method with questionanire was used to elicit data from respondents Osun State Polytechnic, Iree. Findings shows that majority of
the respondents exposed themselves to television more than to other media and
they rely on cable television particularly DSTV/GOTV, Startimes while about 21%
are still fans of local stations. Also, viewing habit of the respondents shows
that they were moderate television viewers as their watching pattern ranged
bewteen 30 minutes- 6 hours. Though, many watch televison regularly at least 4
times in a week. Respondents have preference for foreign televison channels
because they believe it meets their
gratification, offers quality of audiovisual, it has rich contents, it
entertains and available all time unlike local television stations that close
at 10 pm, 11, pm or 1 am.They admitted that they were been exposed to illicit
drugs, new sexual behaviour, dressing patterns and they also imminated foreign
stars and celebrities. It is recommeded thatmedia managers and other
stakeholders should improve and enhance the qualities
of programme and equipment used in producing and distributing media contents in
this advanced era.
