ABSTRACT
The United Nations
Millennium Development Goals are 8 goals that all 189 UN Member States have
agreed to try to achieve by the year 2015. The United Nations Millennium
Declaration, signed in September 2000 commits world leaders to combat poverty,
hunger, disease, illiteracy, environmental degradation, and discrimination
against women. It is against this background that the research examines role of
mass media in achieving Millennium Development Goals (MDGs)”. The research is
anchored on developmental media theory and agenda setting theory respectively. Cross
sectional survey research method is used in which 100 copies of questionnaires
were administered within two radio stations in Akwa Ibom state i.e Atlantic FM
and AKBC 104.5 while another 100 copies of questionnaires were administered to
the respondents in Ukanafun Local government particularly in Ikot-Apan-Kuk
community using multi-stage sampling as probability sample technique to select
respondents. The findings show that radio is trying in educating respondents on
major diseases, environmental degredation control, discrimination against women
but perform less effective in helping combating hunger, poverty, etc. It is
recommended that radio and other mass media have lots of role to play in
achieving MDGs by 2030 since the 2015 target could not be met by developing
programmes towards achieving this.
