ABSTRACT
This
research examined the influence of ICT on Modern day Practice of Broadcast
Journalism: An Appraisal of MCR Unit of DRTV, Asaba Delta state. Findings shown
that one of the hallmarks of modern technology in broadcasting media is
effective performance. It is not an overstatement to say that advancement in
modern technology has revolutionalised all aspect of human society to include
media practice and Master Control Room, studio and the entire broadcast
industry to a larger extent. The usual practice of using manual or analogue
equipment and devices is now the issue of the past because today most of the
activities in MCR are now automated and more computerised or digitalized
especially now that broadcast media are now on pressure to go digital. Findings
show that 22.2% of the respondents agree that ICT has enhanced the performance
of MCR Unit of DRTV to a large very high extent. Inadequate funding accounts
for 44.4% and in effective human resources have been attributed to be major
constraints to the use of Information and Communication Technology in MCR of
broadcasting station. Also, 44.4% of the respondents were of the opinion that ICT
reduces stress among MCR staff to a very high extent. Findings show that ICT
has made MCR operations and activities more effective because with the use of
computer and other digital devices media practices now automated gone are the
days of manual or analogy equipment. The
study adopted survey research method and questionnaires were administered to
respondents within the DRTV who were drawn using simple random sampling
techniques. Data collected were analysed using frequency and percentage
method.
