ABSTRACT
Sustenance
of culture, value, norms, and other forms of socialisation is a core to human
society and one of the easiest and effective ways to achieve it through mass
media involvement. Mass media
particularly radio and television has been a major agent of socialization and
tools for social changes especially now that people depend on message from mass
media. The research therefore, aims at examining
broadcasting media as a tool for social
change among residents of Ajeromi Ifelodun local government area of Lagos
state. At least many of the people in Ajeromi
Ifelodun Local Government have access to 5 channels and above and both radio
and television have brought social change to Ajeromi Ifelodun Local Government.
Larger percentage of the respondents strongly agreed that radio and television
have reshaped the socio-political economy of Ajeromi Ifelodun Local Government.
It is recommended that journalists
should be training and retraining on their social responsibility role expected
of them while government should also make laws and policies that will enable
radio and television broadcast more of local contents than the western or
foreign contents.
