ABSTRACT
This
study examined the Role of Mass Media in Rebranding of Nigeria. The role of the
media is an indispensable tool that ensuring national and international
development, before any country can attain the peak of her success. The
contribution of the media can not wished away, rebranding of Nigeria must be a collective goal both
media and the government, government at all level must do a lots to get the
people of Nigeria into this collective goal of rebranding Nigeria the
government must ensure justice equity
and fair play, they must provide security for all the citizen, infrastructure
and above all the judicious use of public fund, in order words they must be
sincere in fighting corruption without fear or favor of any body that against
the law, and they should gives mass more free hand to execute their function in
rebranding Nigeria, these action could get Nigeria to start believing in
country. Quantitative research design was used in which cross-sectional survey
method was adopted while the data collection instrument was questionnaire.
Findings of the study have shown that it is what is place on the media that
people would read, watch and listen to. By this the rebranding of programme can
be actualized. Recommendation is that mass media should be given free hand to
perform this duty as the 22 section of 1999 stipulates it that the mass media
shall all time be free to uphold the responsibility and accountability of the
government to the people.
